Thursday, January 28, 2016

Levi’s 501s: The Choice of American Icons (and 1990s Heroin...


Levi’s 501s: The Choice of American Icons (and 1990s Heroin Dealers in Mexico)


The Atlantic details the cachet Levi’s jeans had in Mexico in the 1990s, when they represented wealth and connection to America.


When Enrique, an aspiring heroin dealer from Nayarit, Mexico, arrived at his uncles’ home in California in 1989, they led him to a closet full of brand-new Levi’s 501 jeans.


“Take what you want,” the uncles, who were deep into the heroin trade, told Enrique.


Mexican dealers, who peddle much of…




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Levi’s 501s: The Choice of American Icons (and 1990s Heroin...

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